Bloom. is a consultancy dedicated to helping health tech startups and healthcare organisations navigate innovation, strategy, and responsible digital transformation.

With over 10 years of experience working within the UK's largest healthcare organisation, I bring deep sector expertise across both public and privately funded markets.

My background as a therapist and senior healthcare leader has allowed me to consult on the design of accessible, user-centered products and services, ensuring they truly meet the needs of diverse communities.

Too often, products and services are built without the true end-user in mind—whether it’s individuals stuck on waiting lists for health assessments or communities striving to improve their nutrition and exercise.

Technology has the power to transform lives, but only when designed with purpose, empathy, and accessibility at its core.

At Bloom., my mission is to help organisations recognise the importance of self-regulation and ethical standards—even in the absence of stringent industry governance.

By embedding responsible design principles early on, we can mitigate bias, reduce discrimination risks, and harness the power of tech for good to drive meaningful change in healthcare.

Qualifications:

• PGDip. Cyberpsychology, 2022

• ICF Psychological Wellbeing Coaching, 2019

• MSc. Forensic Psychology (Hons), 2018

• BSc Psychology (Hons.), 2016